Pharma Factory

Postdoctoral Research Fellow, Pharma Factory, Horizon 2020 funded project, London College of Communication, University of the Arts London


This EU Horizon 2020 project is a collaboration involving five biotech SMEs and four academic institutions across Europe. The LCC team, led by Prof Alison Prendiville and including Dr Silvia Grimaldi and Dr Rosie Hornbuckle) worked with St George’s University on the public engagement work package, using participatory design methods in an iterative manner with the scientists developing new biotechnologies for vaccinations, treatments and diagnostics, and with the patients and publics affected by these technologies, to create a shared understanding of the obstacles and opportunities for dialogue. 

Final outcomes include reports, a series of academic papers, and an international exhibition.


I work in participatory, iterative, and human centred ways with the project partners (scientists, biotechnology R&D, and pharmaceutical producers), patients, and publics affected by these technologies to create spaces for dialogue and co-design between the different stakeholders. Through this research, I have developed a shared understanding of obstacles and opportunities for patients, clinicians, and publics to engage with new pharmaceutical products and production technologies. 


This work contributes to commercial developments in production of new biotechnologies for medical treatments, diagnostics, and vaccinations, and encourages further involvement of designers in shaping public acceptance of novel biotechnology. My findings have led the scientific partners to reframe how they present technological developments to a general public, and reshaped outcomes of further work packages. Our work will also be presented through an international exhibition about Plant Molecular Farming, addressing common questions and misconceptions, and establishing an equal dialogue between R&D scientists and publics.

Selected Outputs 

Pharma Factory Posters A1 English.pdf
Pharma Factory Regulatory pathway A4 English.pdf
Pharma Factory Glossary English .pdf

More information about the project is here 

https://pharmafactory.org/

https://pharmafactory.org/UAL

Papers about the project 


Hornbuckle, R., Grimaldi, S. and Prendiville, A. (2020) ‘Beyond Science Communication: a service design approach to building mutual stakeholder understanding in the development of novel biotechnologies’, in K. Christer, C. Craig, and P. Chamberlain (eds) Proceedings of the 6th International Conference on Design4Health Amsterdam, Netherlands, 1st - 3rd July 2020. Design4Health, Amsterdam, NL: Lab4Living, Sheffield Hallam University, pp. 230–238. Available at: https://ualresearchonline.arts.ac.uk/id/eprint/15827/ 


Prendiville, A. et al. (2023) ‘Deep and Meaningful: An Iterative Approach to Developing an Authentic Narrative for Public Engagement for Plant Molecular Technologies in Human and Animal Health’, in C. Kole et al. (eds) Tools & Techniques of Plant Molecular Farming. Singapore: Springer Nature Singapore (Concepts and Strategies in Plant Sciences), pp. 383–411. Available at: https://doi.org/10.1007/978-981-99-4859-8_15.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 774078.